Top 10 Marketing Concepts For Small Business Marketing

Over the past decade more and more people are getting fired, getting downsized, or getting fed up with their corporate jobs and embark on the journey as a small business owner. Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many marketing concepts for small business marketing to consider and plan for, but here is our list of Top 10 Marketing Concepts For Small Business Marketing.

Marketing Concept # 1: Consistency

Consistency is the number one marketing concept for small business marketing only because it is left out of marketing concepts for so many businesses. I have worked with a long list of clients, big and small, that are extremely inconsistent in all areas of their marketing. Consistency helps lower the cost of marketing and increase the effectiveness of branding.

Marketing Concept # 2: Planning

Once small business owners decide to be consistent with their marketing, planning is the next major concept to engage. Planning is the most vital part of small business marketing or any level of marketing, for that matter, and so many owners, marketing managers, and even CMOs plan poorly. Put the time into planning your marketing strategy, budget, and other concepts presented here to ensure success.

Marketing Concept # 3: Strategy

Strategy immediately follows planning because your strategy is the foundation for the rest of your marketing activities. In the process of planning, you must develop your strategy: who you will target, how you will target them, and how will you keep them as a customer.

Marketing Concept # 4: Target Market

Target market is also another key concept for small business marketing. Defining exactly who you are targeting allows small business owners to focus on specific customers and reduce marketing waste. A well-defined target market will make every other marketing concept so much easier to implement successfully.

Marketing Concept # 5: Budget

Although it is listed at number 5, budgeting is important throughout the entire process. Creating a marketing budget is usually the hardest and most inaccurate part of small business marketing. Most small businesses owners lack a great deal of experience in marketing, so their budgets usually end up skewed. The most important part of this marketing concept is to actually establish a marketing budget. From there, you can worry about how to distribute your available funds.

Marketing Concept # 6: Marketing Mix

The marketing mix is usually defined as product, pricing, place, and promotion. As a small business owner, you must specifically decide on your products (or services), the appropriate pricing, where and how you will distribute your products, and how will you let everyone know about you and your products.

Marketing Concept # 7: Website

In today’s market, a business of any size must have a website. I hate when I see businesses that have a one page website with out-dated information. Customers, be it businesses or consumers, will search the web over 60% of the time before making any purchasing decisions. This marketing concept contains a slew of additional components, but you must at least develop a small web presence of some kind and keep it updated.

Marketing Concept # 8: Branding

Many small businesses owners also neglect this concept. Small business marketing must focus on this marketing concept just as much as large corporations do. Branding consists of the pictures, logo, design scheme, layout, make up, and image of your products and even your company. Branding is how your customers perceive (please place a lot of emphasis on that word!) your products and company. Make sure to pay special attention to what kind of brand you are building through each step of your planning and implementation.

Marketing Concept # 9: Promotion and Advertising

Promotion and advertising is a very complex marketing concept, but must be considered for any type of business and its products and services. Once you engage the previous 8 marketing concepts, you must finally let your target market know about you and your products. Proper promotion and advertising will result in effective brand recognition, and, ultimately, increased sales.

Marketing Concept # 10: Customer Relationship Management (CRM)

The concept of customer relationship management has become a huge industry in the marketing world. There are many types of software and services offered to help businesses of any size handle their customer relationship management. Since there is so much available, usually for a large sum of money, small business owners usually look at this concept as something they are not big enough for or have enough money to implement. Don’t be fooled by the massive industry that has evolved from this concept. Maintaining proper customer relationship management is essential to creating loyal and consistent customers.

This list of marketing concepts should be examined, researched, planned, and implemented, especially by small businesses, in order to be successful. Also, your marketing doesn’t stop here. Each business is unique and will have additional components that must be considered, but this list will jump-start any marketing plan.

Distinguishing Characteristics of the Best Affiliate Programs

There may be literally hundreds of affiliate programs ongoing in the Internet at present, but only a handful of those may qualify as the best and the pick of the crop. It would be in your interest as well to join the best affiliate programs because there are greater chances for you to earn big money from a select few but highly recommended affiliate programs than joining numerous affiliate programs that offer little or absolutely no support to its affiliates.

Distinguishing Characteristics of the Best Affiliates Programs

Expect the best affiliate programs to have the following characteristics. If the affiliate program you’ve got your eye on offers everything on this list as well then don’t waste your time: join it right away!

The Best Affiliate Programs are Picky.

They don’t waste time with useless affiliate websites. They only choose to accept affiliate websites they are convinced of having the potential to grow with them. And realistically speaking, you’ll benefit more from a selective affiliate program because at the end of the day, other affiliates of the online merchant are your competitors as well. But of course, if there are only a few of you in number, you get the luxury of thinking them as comrades.

The Best Affiliate Programs are Selling Something Unique.

It could be a product or service, but the keyword here is unique. The affiliate merchant is selling something that few – or if you’re lucky no one else – is selling and that’s to your advantage because once again, you’ve got the market all to yourself. This however is probably the hardest qualification of all so if the affiliate program you’ve got your eye on has everything but this – it’s okay. Best doesn’t mean perfect, after all.

The Best Affiliate Programs have Room and Plans for Growth.

The rate of money you’re earning from an affiliate program may become stagnant or unchanging if the affiliate company is uninterested of or unable to grow its business. This is obviously bad news for them but it’s bad news for you as well: when you’ve sold everything there is to sell to your existing customers, what next? Working with such an affiliate program simply puts to waste all the years you’ve worked hard. If you wish for an affiliate program to be a permanent source of income for you, make sure that the company you’ll be working with has definite long-term plans.

The Best Affiliate Programs Offer Competitive Rates.

Naturally! Why work for an affiliate program that offers substandard rates when you have the opportunity to work for something better? Always look for the best rates. Take your time to browse the Internet. It’s better to have a small group of affiliate programs that offer competitive rates than a large number of programs which offer lower fees. Why work more when you don’t have to? Why work for less when you don’t have to?

The Best Affiliate Programs Don’t Compete with their Affiliates.

Again, this may seem like a given, but there are still a number of affiliate programs who insist on cheating on their affiliates and there are still a number of affiliates who let themselves be cheated on. Affiliate programs work better when members and the parent company work together and not against each other.

The Best Affiliate Programs are bound by the Law and Ethics.

They don’t hesitate to show you the full contract upon request. The terms and conditions are clearly and fully explained and you’re welcome to inquire as often as you need about working with them. They treat you in an ethical manner. They don’t cheat you out of your money. They’re even willing to negotiate because they understand it’s your right to do so.

The Best Affiliate Programs have Reliable and Accurate Tracking Systems.

That way you’d be able to get a hold of your sales or lead records any time you want to. Don’t feel shy to ask what tracking system software they’re using. Having a reliable and accurate tracking system would ensure that you’re being paid the correct amount of commission every month.

The Best Affiliate Programs Always Offer Marketing Support.

Last but not the least, the best affiliate programs understand that the success of affiliates are their success as well so make sure they provide as much resources and support they can afford to their affiliates.

The Importance of Marketing is Outlined in the Staircase Marketing Concept

The power of the internet is the ability to communicate across multiple boundaries to individuals anywhere. The real question then as a marketer is, what is your message and how to structure it effectively to be heard? Sure you can offer an ethical bribe, providing free stuff on your site to gather names, an effective way to get people to opt-in to your list, but after awhile, free stuff has the value of – well free. Many people have multiples of free stuff on their hard-drives getting used sparingly, or most likely, forgotten.

Aren’t you glad to have the free stuff on yours?

To better understand laying out your marketing plan, define it with a unique marketing term, one that can be very identifiable and understandable. “Staircase Marketing Concept” is an effective marketing term that is simple to understand. To follow, think of a staircase, a few steps to a landing area and then slightly changes direction, a few more steps to another landing area and so forth. Ultimately there is a top landing area which is the ‘WHY’, your final business goal.

Each landing area represents an intermediate goal needing to be reached within your marketing strategy to move your Network Marketing business forward. The steps are individual tasks that you must accomplish to reach each intermediate goal.

Internet marketing terms are plentiful and the Staircase Marketing Concept is one that can be easily comprehended, implemented and passed on to group members. Even if you are a beginning marketer, you can conceive of a plan to get from one point to the next.

Your marketing plan requires certain elements be accomplished no matter your location; a brick and mortar building located on a street corner or an internet business. You need 3 basics; a message, an effective communication channel, and hungry traffic.

The key to preparing a Staircase Marketing Concept is identifying the early landing areas to reach and each step to reach them. Organize them based on importance and take action. As you reach each one, celebrate the achievement. Working on your own out of your house can be lonely. Celebrating the small victories you reach along the way helps with motivating yourself on to the next landing area.

Each celebration could be a stand up and yell or walk around the block or just get away from the computer for 5 minutes.

Allow yourself a victory dance.

When you reach a larger landing area (goal), celebrate on a slightly larger scale. Remember what it took to get there, the milestone you have reached, and provide a relative celebration. This is a powerful motivator, one you can teach to your group so they get the same feelings of accomplishment.

Remember that Network Marketing is about communication. Building a successful Network Marketing business requires work, a structured plan such as the Staircase Marketing Concept, and a group that can celebrate their accomplishments together, no matter how big or small, will create a strong group. You want a strong group for retention purposes so celebrate their victories.

Allow them to celebrate yours. The trust you need will be returned stronger and your assistance to them will be gladly accepted, assisting in the growth of the group. Everybody wins within the group and each member passes along these positive encouragements to their group, on down the line.

What a positive way to better yourself and reach that top landing on the Staircase Marketing Concept path to financial freedom.