You might have read the above headline and thought…”AND DIE?? WHAT THE??”

But, it’s true. Now, you might not lose your life, per se, but your business will and even possibly your hopes, dreams, and goals in life will follow suit.

So to prevent your business’s demise and, in fact, allow your business to flourish and enjoy an abundant life…you must understand this very BASIC marketing concept.

And that one BASIC marketing concept is…GIVE YOUR TARGET MARKET WHAT THEY WANT.

Sounds simple enough, right?

Give your target market what they want. You are pushing a large boulder up a steep hill if you’re not doing this one basic thing.

If you think that posting and publishing all sorts of information about your product and business opportunity all over the web is going to build you a successful business….you are only kidding yourself.

If you’re doing this, you’re essentially vomiting all over people online.

If you truly understand this BASIC marketing concept, you realize that people really don’t care about you…(I know that sounds mean, but let me explain). People care about themselves and they’re looking and searching for answers to their own problems.

So, you need to focus on being the answer to those problems.

Think of it this way. When someone goes to The Home Depot looking for a drill, what problem are they trying to solve? Is it that they lack a drill? or Do they just need a hole?

You see, if you understand that they need a solution for getting a hole…it doesn’t matter what kind of drill they get, or if they can get a hole without a drill. If you can position yourself as someone who can get them a hole…you’re probably going to make some sort of sale.

Now, personally, I like to focus my marketing strategies on EXISTING network marketers. Why? They understand what it means to be an entrepreneur. They have an idea of how our industry works and I don’t need to go into a long explanation of how my business works.

My marketing strategies are geared toward network marketers and offering a solution to their problems. And it works because I give them exactly what they want.

What kind of problems do most network marketers have? What kind of solutions are you looking for?

1. MORE LEADS – I show network marketers how to generate their own, super-targeted, high quality leads by having their own Attraction Marketing System.

2. MORE TRAFFIC – I teach effective marketing strategies for any budget that will generate an influx of eyes on your website or lead capture pages.

3. SOME QUICK MONEY – I show you how to promote valuable affiliate tools, and resources to generate upfront commissions from people that you have come into contact with and that are on your list even if they don’t join you in your primary business.

4. MORE QUALITY DISTRIBUTORS – I teach you how to use the power of ATTRACTION MARKETING to attract real leaders, real movers-and-shakers so that you can build a powerful team with momentum.

5. DUPLICATION ON YOUR TEAM – You want positive business building activities to duplicate within your organization. I show you how to get access to a complete Training Center to teach your new team members the most effective online marketing strategies to build their business and YOUR downline.

By providing the above tools, training, and solutions for network marketers, it has taken my business to a completely new level.

And when you learn how to provide EXACTLY what it is that your target market is searching for…then you’ve got a formula for unlimited success.

When you follow that simple philosophy, that BASIC marketing concept, it’s unbelievable the blessings and abundance that will manifest in your life.

Best Affiliate Program For Advertisers And Affiliates

An affiliate program can be best if the target of advertisers and web-site publishers is fulfilled. One should have the technical know-how to run a best affiliate program. The refreshed marketing business is full with many programs which boast to be best. The so called best programs are run either by advertiser, web-site publishers or network service provider. Everyone infer out different meaning of best affiliate program according to his interests. However, there are different meanings of a program for advertiser, web-site publishers and network service provider too. The best program can be described as an affiliate program in which advertisers and web-site publishers share a common interest.

Best affiliate program for advertisers

It is true that advertisers are the back-bone of affiliate marketing industry. The need for advertisement gives birth to best programs. An advertiser searches for high traffic web site with relevancy to his advertised product. The sole aim of advertising is to increase sale of the advertised product. Advertiser pays to web-site publishers according to his expectations from visitors such as click, lead or sale of the product. The web-site publishers only run a program.

Best affiliate program for affiliates

Web site publisher is instrumental in giving desired result to the advertiser. A web site publisher increases the traffic on his site. The advertiser uses his traffic for promoting his product through a best affiliate program. Web-site publishers get commission whenever the advertiser gets his desired result. In a best affiliate program, web-site publishers maintain record of all clicks, leads or sales to ask a commission.

Best affiliate program for a network

The role of a network is highlighted in bringing advertisers and publishers together for a program. Marketing network mediates between the two. He looks after the interests of an advertiser as well as a publisher in a program. It is through network that payments are received by publishers. Marketing network keeps record of all the account. It keeps a close watch on the clicks, leads or sales generated through a best affiliate program. Network provides all the tools necessary to run a program to the publishers in a best affiliate program.

Examples of a best affiliate program

Cost-per-Click (CPC), Cost-per-Lead (CPL) and Cost-per-Sale (CPS) are all examples of a best affiliate program. In CPC, publishers get hefty commission on mere clicks. The CPL affiliate program generates revenue for publishers whenever a lead is received by the advertiser. CPS is the best affiliate program because advertisers pay commission on furnishing a sale. Advertisers can choose a program according to their requirements. If you need only contact details of the visitors then CPL affiliate marketing can be a best affiliate program for you. If you wish to display a banner then CPC program can work as a best affiliate program for you.

Free affiliate program are becoming popular day by day. It is topic of my next article. I will evaluate the advantages of a free affiliate program in my next article.

Winning Marketing Concepts Made Easy!

There’s nothing more vital to having a successful winning product that will improve your bottom line than having a winning marketing concept. All too often, products that have been promoted and hyped as being the “next big thing” have fallen on their faces because of having a poor marketing concepts. An example the author mentions of a product that got the ide If you are interested in improving your product’s image and increasing your sales, you owe it to yourselves to get, read, and study Martha Guidry’s latest book, Marketing Concepts That Win! One of the best aspects about Marketing Concepts That Win is that Guidry provides excellent examples and case studies throughout her book, and she offers tips, tools, and useful advice to help her readers refine the concept they’ve come up with so that potential consumers identify with the product more. For instance, Chapter 8, “Reason To Believe,” gets into the importance of the reason to believe, or RTB, to a product’s promise to the consumer.

RTBs are often built up over time, and it’s basically a combination of the branding of a product and its motto or other aspects of a company that have stood the test of time and which the public associates the company/product with. RTBs make the public look more favorably towards a new product companies come up with based on a belief system about the company’s track record and branding over the years. What the author terms “brand equity” plays a substantial part in this development of RTBs, as with Smucker’s slogan “With a name like Smucker’s, it has to be good,” or Apple’s image among consumers as being “hip, cool, easy-to-use,” and having “innovative approaches to technology.”

Chapter 4 goes into what the five basic elements are that comprise a concept: a headline, an ACB (accepted consumer belief), it’s benefit to the consumer, the RTB, and an effective wrap-up. It’s a very useful and informative chapter that analyzes what elements make the difference between a good concept and mediocre ones. With Martha Guidry’s guidance, you can learn how to formulate the concepts to sell your products to the widest audience possible.

What are some of the other topics that the book covers? The author takes her readers from the beginning stages she discusses in Chapter 1: Concept Development, to formulating an outline of a concept, to what she calls in Chapter 5 “CleAR,” thinking being the way to come up with the best concepts. The letters refer to “the intersection of three critical areas: content, language, and relevance.” Guidry goes into the importance of each off these three concept elements and how, when they’re effectively combined, they make the overall concept a stronger one that resonates more with consumers.

Marketing Concepts That Win! combines the knowledge of more than fifteen years’ worth of experience that the author has had in brand management, concept development, and research experience. Martha Guidry has walked the walk, having spent six years in consumer marketing for Procter & Gamble and Hasbro. She’s developed concepts to help launch new products for companies such as Arby’s, DuPont, Bush’s Beans, Amway, Pizza Hut, and Dial. If you are interested in marketing and branding your product more effectively, and want to develop a powerful concept to sell it, I urge you to check out Martha Guidry’s fascinating book today!There’s nothing more vital to having a successful winning product that will improve your bottom line than having a winning marketing concept. All too often, products that have been promoted and hyped as being the “next big thing” have fallen on their faces because of having a poor marketing concept. An example the author mentions of a product that got the idea of having a good marketing concept right is McDonald’s McCafe, that has successfully competed against brands such as Starbuck’s. If you are interested in improving your product’s image and increasing your sales, you owe it to yourselves to get, read, and study Martha Guidry’s latest book, Marketing Concepts That Win! One of the best aspects about Marketing Concepts That Win is that Guidry provides excellent examples and case studies throughout her book, and she offers tips, tools, and useful advice to help her readers refine the concept they’ve come up with so that potential consumers identify with the product more. For instance, Chapter 8, “Reason To Believe,” gets into the importance of the reason to believe, or RTB, to a product’s promise to the consumer.